Product Designer, Visual Storyteller, Creative Problem Solver
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S'more, a team project by David Leøng


Project Overview

The process of planning a camping trip can involve many logistical factors and pain points, such as transportation, food, campsite reservations, rental and use of proper equipment, and climate. In this project, my team and I took the problem of the existing camping trip planning process and design a solution that would make it more centralized and streamlined.



Project Details:

  • Duration: two weeks
  • Team: four designers
  • My role: Visual Design lead, research, interviews, and usability testing
  • Deliverable: interactive digital prototype of mobile app
  • Tools: Sketch app, InVision

The Challenge:

How can the camping trip planning process be improved so that group members are better able to organize logistics?


Introducing S'more.






Clickable Prototype


Case Study


Data Collection

We began our research by visiting REI in San Francisco to talk to campers in person regarding pain points in the trip planning process. Then, we created and distributed an online survey that gauged participants’ overall camping preparation experience, as well as any potential pain points and how they approach booking sites and acquiring equipment. A total of 60 individuals took the 12-question survey, with 20-25 being the most common age range. The survey starts by asking some general questions about camping habits, then gets into the specifics of equipment usage and rental.


Survey Response Insights:

  • Participants don't own camping equipment because because of factors like cost, space, and infrequent usage
  • The majority of participants who don't own camping equipment borrow from others
  • More participants consider the camping trip planning process to be neutral-negative than positive.

Therefore, these findings led us to start thinking about taking our solution in a direction that would be geared towards creating a centralized source for organization and communication, as well as equipment lending/borrowing.

A tool to plan quick and easy meals, snacks, and activities... a checklist of all items needed for a successful camping trip [would improve the process the most].
[I would like to have] more cooperation and communication between participants.

Competitive Analysis

Our competitive analysis analyzed existing services’ approach to general event planning and overall site/app UI. We found that Facebook Events was easy to use for planning events, and WeMeal and Funnster were good for organizing food for potlucks and parties. We incorporated principles from each of these apps into our design process. Visually, I took the design in a direction that also drew inspiration from Airbnb and Messenger


User Persona

The user persona was created from the combined key findings from my team's surveys, interviews, and research. This persona is meant to represent how a typical user of the product may think and behave.


User Flow

This user flow demonstrates how a new user would approach all of the app's functions.



Illustrations by Angelica Pimentel



Some key findings from user testing:

  • Buttons should be bigger to facilitate affordance for user
  • Text should be bigger overall to improve readability
  • Differentiate between trip-specific functions and general app functions - redesign bottom nav

Final Design


Below is a walkthrough of highlights of the final mockup.

Sign In

This is the first screen the user will see when opening the app for the first time. The user is encouraged to log in with Facebook, but they can also create an account using their email address.


Trips Summary

This page shows the user a high-level overview of their upcoming and past trips, if any. The main call to action is to create a trip.


Create an Event

If the user decides to create a trip, they get directed to a page in which they can enter all of the essential details.



Each trip has a dashboard page, in which campers can collaborate on meals and gear requests, as well as view the guest list and invite more campers.


Equipment Requests

On this screen, campers can fulfill open requests, see fulfilled requests, or request equipment themselves.


Plan Meals

Campers can either enter food items they want to be brought, volunteer to bring items, or both.



Campers will be able to communicate here. Threads are organized by trip.


Next Steps

  • More integration with social networks/contacts for invitations
  • Adding more support for weather forecast
  • Cost splitting

Lessons Learned


I learned that more people are working on a project doesn’t necessarily make it easier, and that flexibility is key when working in groups.  I also learned that doing wireframing and visual design is difficult if I can’t visualize the final flow. Finally, I learned to let go of ideas that I get attached to.